My name is Marina Shum and I'm an Ecommerce Strategist.
In addition to being a Shopify expert and conversion‑focused problem solver, I bring over a decade of hands‑on experience building, optimizing, and scaling successful online stores.
What Is The Carta Method?
Built by an Ecommerce Strategist. Backed by Results.
1
Set It Up Right.
This is about nailing your foundation — your offer, your ideal customer, and the essential store setup. This step is crucial for long-term growth and your success.
2
Make It Convert
Your store isn’t just pretty — it sells. This step covers conversion-focused design, high-performing product pages, mobile optimization, and messaging that resonates.
3
Drive The Right Traffic
Traffic doesn’t mean sales unless it’s targeted. Here you focus on strategic traffic that brings in ready-to-buy shoppers.
4
Grow On Purpose
This phase is about scaling intentionally using data. You’ll learn to track what matters, test without overwhelm, and build repeatable growth systems.
PODCAST
The Confidence To Sell
If you’ve been spinning in research, waiting to feel ready, or quietly stalling behind the scenes, this episode will snap you out of it and into action. With over 10 years of experience helping small brands grow and scale on Shopify, Marina brings the credibility and straight-talking insight that new and aspiring entrepreneurs need.
Your Shopify Store Doesn’t Need More Motivation — It Needs a Method.
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